At the heart of every great SaaS Go-To-Market strategy is the Ideal Customer Profile.
When it comes to an early stage SaaS company, a well done B2B buyer persona or what I call ICP helps catapult growth every single time. But here’s one thing I’ve noticed. Everyone *thinks* they have a great ICP but often times what they really have is a customer wish list and not an actual ideal customer profile. In today’s episode, I dig into the 3 principles you need to know in creating a great ICP so you can accelerate the growth of your SaaS business.
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Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇
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Video mentioned:
Ideal Customer Profile (3 Things You Need to Know About Creating a Great ICP) 2020 👇
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^^ I drop an episode EVERY Sunday to help startup founders, like you, become Unstoppable in your life and business.
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MY FREE SaaS GROWTH STRATEGY GUIDE 👇
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WORK WITH TK TO SCALE YOUR SAAS GROWTH
SaaS Scale Program (for CEOs Looking For Help Scaling & Aligning Their Teams) 👇
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel –
Playlist: Startup Growth Hacking –
Playlist: SaaS Startup Tips –
Playlist: Get Your Saas Business to Product-Market Fit –
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy –
Playlist: Find Investors and Raise Capital –
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business –
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s –
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life –
🎥 Playlist: Burnout Prevention & Recovery –
🎥 Playlist: How to Deal With Sunday Scaries –
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
https://youtu.be/qW9u_T4zSH8
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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