B2B branding strategy |
If I had to make you pick between building a kick-ass brand or generating quality leads for your SaaS business, which one would you pick? Well, that’s a trick question. I wouldn’t make you choose because you need to have both to be successful in the SaaS industry today. But if you had to start with one, it should be building your startup branding strategy. Having a good B2B brand means you’ll generate leads faster, your win rates will go up, deals will be easier to win, and a bunch of other stuff starts clicking into place. So in this episode, I’m going to dig into why startups need branding, what makes a great B2B startup brand, and how to use your B2B branding strategy to grow faster.
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RESOURCES MENTIONED
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel –
Playlist: Startup Growth Hacking –
Playlist: SaaS Startup Tips –
Playlist: Get Your Saas Business to Product-Market Fit –
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy –
Playlist: Find Investors and Raise Capital –
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
π₯ Playlist: How to Quit Your Job & Start a SaaS Business –
π₯ Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s –
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
π₯ Playlist: Be More Proactive in Life –
π₯ Playlist: Burnout Prevention & Recovery –
π₯ Playlist: How to Deal With Sunday Scaries –
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? π
https://youtu.be/qW9u_T4zSH8
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Hereβs my crazy founder story.
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