B2B branding strategy |
If I had to make you pick between building a kick-ass brand or generating quality leads for your SaaS business, which one would you pick? Well, that’s a trick question. I wouldn’t make you choose because you need to have both to be successful in the SaaS industry today. But if you had to start with one, it should be building your startup branding strategy. Having a good B2B brand means you’ll generate leads faster, your win rates will go up, deals will be easier to win, and a bunch of other stuff starts clicking into place. So in this episode, I’m going to dig into why startups need branding, what makes a great B2B startup brand, and how to use your B2B branding strategy to grow faster.
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