Market segmentation and targeting to fast track the growth of your SaaS business.
The fastest growing SaaS companies out there become heat-seeking missiles on two things. The first is a channel where they have an unfair advantage. The second is they identify an underserved part of the market where they can have an unfair competitive advantage. In this episode, I’m going to dig into the 4 key types of market segmentation and their benefits and how to use market segmentation as one effective tool to help you grow your SaaS business faster.
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